Digital Media Vs Traditional Media – A Comparative Analysis

It is beyond doubt that social and digital media are significantly impacting consumer behavior. With the growth of the Internet, companies have realized the need to strengthen their online presence and, therefore, are spending ample amount of resources in digital marketing.

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Integrated Marketing Communications – 5 Primary Communication Tools

Communication is always one of the most important and vital strategic areas of an organization's success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients.

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Advantages of Flyer Distribution

A company dedicated to expanding itself needs not only to continually improve its products or services, it must also be able to sell itself and the way to do that is through strategic advertising. Though there are now a lot ways to advertise, one of the most efficient forms is still through flyer distribution.

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Marketing Mix – Top 4 Promotion Mix Tactics

Marketing mix is part of your marketing plan. It defines product, place, price and promotion. The promotion mix targets raising product or brand awareness, communicating the unique value proposition of your product and gaining acceptance of your products. The primary purpose and focus of promotional mix is to get the desired result: the sale of your product. There are more than seven common promotion mix tactics and while most businesses do not use all of these tactics to promote and sell their products, they do use a mix of these tactics.

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Calculus Applications in Real Estate Development

Calculus has many real world uses and applications in the physical sciences, computer science, economics, business, and medicine. I will briefly touch upon some of these uses and applications in the real estate industry.

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9 Ways to Organize Your Small Business Using Binders

Staying organized is key to an efficient, successful small business. A must-have organization tool is the binder. A binder, with its labeled page dividers and paper, can make order out of chaos in such a simple and affordable way.

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The Importance of Illustration

The importance of illustration is now highly regarded by the publishers and editors who have the need for publishing their writings in journals, magazines and websites. Due to the fact that good illustrations acquire instant attraction and get seated in the minds of the viewers quickly, more and more authors are now including accurate illustrations to accompany their writings. Illustrations are largely made used in children's books and magazines as the colorful illustrations that complement the stories and writings offer big impact on the children. But the quality and accuracy of the illustrations are very much important for providing the expected impact to the writing. If poor illustrations are included to the texts, it will not produce the same result that you required. The best illustration that can convey the right idea in the most simple and clear manner is the most important aspect of any illustration. With the help of drawings and images, you can enhance the idea of ​​any piece of writing whether for depicting a story in a children's book or for providing a learning material for medical writing.

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Traditional Marketing – Offline Marketing Methods and the Advantages & Disadvantages – Part 2

Free/Cheap Offline Marketing Methods

  • Word of mouth – referrals by friends, family members, colleagues, etc.
  • Handouts -flyers, newsletters, brochures, business cards, etc.
  • Branding – putting your website URL on clothes, household necessities, your car, etc.
  • Telecommunication – talking to clients over the phone
  • Direct mail – deliver handouts, thank you letters, important documents, etc.

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Rewarding Marketing Ideas For Your Cosmetics Business

Whether you offer your own home-made cosmetics, sell cosmetics or a large franchise, or run a cosmetics retail store, a skilled marketing strategy is way to create a winning business. A winning marketing strategy can quickly increase your business and your customers reach if done correctly. Find out some of the best marketing strategies that a cosmetics business can implement to increase business.

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The Advantages of Animated Banner Ads

In banner advertising there are static banner ads and then there are animated banners. Today, we will talk about animated advertising banners. We’ve all seen them and there are some that can be, well I’ll just say it, annoying. But there are those that aren’t annoying and really do provide valuable information. With a good animated banner, you can have quite a few advantages over a static advertisement. Let’s look at some of the advantages that an animated custom banner can give you:

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